New MarketsNew applications for new business opportunities

Challenge prizes
for all categories
  • Winner 1 • CHF 10,000
  • Winner 2 • CHF 5,000
Learn more

Details of the challenge


Glucamides are the next generation of natural surfactants derived from glucose and natural oils, with a Renewable Carbon Index of up to 96% and with a top cleaning performance that matches current non-green alternatives in the market. They are extremely mild and create formulations that are gentle to hands and surface materials, and their excellent eco-toxicological profile makes it suitable for products with ecolabels.

Due to all these amazing benefits we want to extend their reach, hence Clariant is calling for academic and industry partners from the open innovation ecosystem to join us to explore new opportunities with our sugar surfactant technology. By participating in this challenge, the top two finalists will stand a chance to win CHF 10k and 5K respectively. All finalists will be considered for various partnership and funding opportunities, as well as access to our in-house expertise and global markets.

Category Desired outcome

We are looking for disruptive business opportunities based on at least one of the provided Glucamides for application outside of homecare, personal care and crop solution.

Category requirements

Guideline for acceptance of business concepts:

  • The concept should not include more than 15 slides which must contain​
  • Problem statement (which problem will be solved)​ ​
  • Solution/ Value proposition (how does the solution look like? Unique selling point, Focus Market, its estimated size and attractiveness)​
  • Competition: Competitive advantage, “preferably Go-Market-Plan” ​
  • Proof of concept: Your solution is not just in your head. The concept is tried and tested, and ready to be applied by consumers and/or at industrial scale (TRL>5)​
  • Business model: Concept based on new business models e.g. ecommerce/digital business will be considered as well.​
  • It might be needed to submit a minimum viable product.​